SPST ALUMNI : CHRIS KENNEDY

Chris Kennedy, 2004 graduate of St. John Fisher College, and a Sport Studies major with a minor in Economics is now the Marketing Manager for Wet Planet Beverages in Rochester, New York.  He has gained vast experience in the Sports Industry while doing his practicum with Steve Salluzzo, Director of Auxiliary Sales at St. John Fisher College, where he coordinated events from the conceptual phase to the physical phase.  He worked alongside Mr. Salluzzo in running many professional events on campus.  Mr. Kennedy would take care of the full set-up and break-down of these events as well.  Good experience was also gained through his experience with the Wegman’s LPGA tournament in 2003, in which he was an Assistant to the Chair of the tournament.

    Chris Kennedy is currently working with Wet Planet Beverages as a Marketing Manager.  He is responsible for creating higher consumer awareness of products, improving distributor motivation, increasing the levels of retail distribution, creating better in store presence, and most importantly increasing sales of products.  Mr. Kennedy also oversees and manages point-of-sale material, managers merchandising material, creates e-presentations, coordinates trade shows, and secures print ads among trade magazines and college newspapers.